Brand Advocacy

The way people experience a drink shapes how they remember it. Maria creates thoughtful, engaging brand experiences that turn moments of curiosity into genuine interest - and ultimately, excitement.

With a strong foundation in cocktails and extensive experience across the alcohol-free and functional drinks category, Maria specialises in translating a brand’s story into something people can taste, understand, and connect with - whether that’s on a busy shop floor, at an industry event, or through a more intimate guided session.

Alongside her hands-on experience, Maria brings a deeper level of category insight through judging, training, and hosting her own consumer events - ensuring every interaction is informed, credible, and commercially focused.

She has delivered tasting experiences in collaboration with Club Soda and Majestic, supporting a range of non-alcoholic brands in engaging new audiences, driving discovery, and ultimately sales.

Maria also selectively integrates brands into her own hosted tasting sessions and masterclasses, offering an additional, more organic route for products to be experienced in a real-world setting.

Each activation is designed not just to showcase a product, but to build lasting awareness, confidence, and advocacy.

“Maria is a great brand advocate and reliable and flexible parter to work with. She helped us with sampling across Majestic stores. She hit all the key KPIs for the activation and was great to work with.”

Laura Willoughby - Club Soda

How we can work together

  • Professional, knowledgeable representation at trade shows, exhibitions, and industry events.

    Maria acts as a credible extension of your brand - bringing genuine category expertise, the ability to answer not just what a product is, but where it fits, why it matters, and how it should be used.

    Her approach combines warmth with authority, ensuring conversations go beyond surface-level sampling to create meaningful engagement with both trade and consumers - resulting in a presence that feels considered, memorable, and commercially effective.

  • Interactive cocktail masterclasses designed to showcase your product in a creative and tangible way.

    Sessions can focus on a single product or a wider range, with bespoke menus developed to highlight versatility, flavour, and serve ideas - leaving guests inspired and confident to recreate what they’ve learned.

    These can be delivered at event spaces or within hospitality venues as part of a wider brand activation - bringing your product to life in context and supporting both on-site engagement and follow-on sales.

  • A structured, story-led tasting experience that brings your product range to life.

    These sessions guide guests through flavour profiles, production, and serve suggestions - ideal for consumer events, private bookings, or venue staff training that builds deeper product knowledge and confidence in selling.

  • In-store or in-venue tastings designed to drive awareness and immediate sales.

    Maria creates a warm, engaging environment where customers feel comfortable exploring, asking questions, and discovering something new - turning curiosity into confident purchasing decisions.

We’d love to work with you. Please complete the form with a few details about your project or event. Or if you’d just like to chat and see how we can help.

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